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SEO is the short version of “search engine optimization,” a process by which website code and content is manipulated in a way that will cause search engines to identify content as the most authoritative source of information on a topic. Search engine optimization can be localized when being performed for businesses that are attempting to attract customers from a specific geographic region or “drive up” area. This process uses standardized SEO techniques combined with a target city or region. Through the presentation of this information on a website and also within the Google My Business listing, higher rankings can be achieved for that website within a local area. Global SEO will not be localized in the same way that local SEO will.

The Las Vegas SEO process is accomplished through the addition of targeted content written specifically for a website on a topic. The goal is to present that information as the best information on the topic, and for search engines to recognize it as the best source of information. The content which is viewed by search engines as the best source of information on a topic is positioned at the top of search engine results. This positioning attracts new customers to the website, where they are exposed to your brand. The other half of the process is to create links to that content, essentially showing search engines that the content is good enough to link to from other websites presenting information on that topic. Through the presentation of high quality information on the website combined with high quality information that links back to the website, search engines are convinced that the website is the best source of content and pushes rankings up for that topic searches.

Localized SEO is important for businesses, as there is little chance they will simply rank high on search engines without it. The only real way to appear at the top of search results without SEO is to be presented in an industry without much competition. The majority of businesses have enough legitimate competition that this will not happen. In areas like Las Vegas, the competition for customers is fierce, and the necessity for local Las Vegas SEO for businesses is critical. Statistics show that nearly 100% of potential customers will only click on the first six websites presented in search results, with almost 60% only clicking on the first result. Because of this type of behavior, we realize that without SEO you will get almost no benefit from presentation on search engines. Simply put, nobody clicks on page two.

If you need SEO for your website, contact Focus Internet Services at 702-767-4637 for information on our programs. We are local in Las Vegas and can help businesses like yours to use search engines to get new customers. Our programs can be modified to fit any budget for any business large or small.